Who we are

JuniorFit started with a simple question: Why is there so little age-appropriate, engaging fitness programming for children in India?

Most gyms cater to adults. Most sports programs assume kids already have basic fitness. And most "kids activities" involve sitting, screens, or passive entertainment.

We saw a gap, and a generation of children who deserved better.

Founded in 2023 by Swaroop Anand and Rajiv Mehra, JuniorFit was built on three beliefs:

1. Every child can be an athlete - they just need the right environment

2. Fitness should feel like play, not punishment

3. Movement builds more than muscles - it builds confidence, discipline, and joy

We've helped hundreds of children discover their strength. But we're just getting started.

Co Founders

Founded by passionate fitness professionals and parents, JuniorFit was born out of a simple realisation: there wasn’t enough age-appropriate, engaging fitness designed for children. Most programs either cater to adults or take a one-size-fits-all approach. We decided to change that.

Swaroop Anand

Swaroop is a startup entrepreneur and business leader. He has been part of the Indian startup ecosystem for close to a decade. He has helped build startups as part of their core and senior leadership teams in the healthcare, wellness, and logistics sectors.

He has an MBA from the Indian School of Business (ISB) and is a recipient of the ISB Young Leader Award. He is also a former state cricketer, who played for Hyderabad, and has captained his University Cricket team.

He believes that initiating children into the world of sports and fitness at an early age paves the way for a long and strong connection with physical well-being.

Rajiv Mehra

Rajiv is a well-known fitness consultant and a certified personal trainer (CPT) from the American College for Sports Medicine (ACSM). He is also a Level-1 coach from the Australian Strength & Conditioning Association (ASCA) & is currently pursuing excellence in Sports Fitness with the NSCA : CSCS certification.

Rajiv is a former state cricketer, who played for Mumbai and a MCA Level-O certified Cricket coach. He has trained Bollywood actors Shahid Kapoor for the movie Jersey and Ranveer Singh for the movie 83, apart from training the entire cast of 83.

He is also the Founder of JivFit and believes that sports and fitness can enhance the quality of life for individuals of all ages.

Join the JuniorFit team

Passionate about kids fitness? Want to make a real impact?

We're always looking for certified trainers who:

Love working with children - Have relevant certifications (ACSM, ASCA, NSCA, or equivalent)
Bring energy, patience, and creativity to every session
Want to build a career, not just a job

WHAT WE OFFER:

Competitive compensation
Flexible scheduling
Professional development
Supportive team culture
Meaningful work that changes lives

Join the Team

Interested in working together? Fill out some info and we will be in touch shortly.

We can’t wait to hear from you!